Link Popularity Services, Link Building services, Link Exchange Services
Reciprocal & non- reciprocal link building have become the cornerstones of any effective search engine optimization campaigns. For many sites, a strong link building campaign, in conjunction with a strongly optimized web site, is enough to push those competitive keywords to the top positions.
Link popularity in recent times has gained unprecedented importance in ranking of websites. Major search engines including Google, MSN, Yahoo, Teoma, Ask Jeeves etc consider off-page factors more than on-page factors to determine the importance of a site and hence determine its rankings for keywords. Search engine optimization is incomplete without a good link popularity campaign and you could achieve this with our Link Building services.
Though it looks simple, link building can only bring good results if minute details are taken into consideration. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you. Some important aspects which search engines evaluate are Page Rank (PR) of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking website, page relevance, keywords in anchor text, etc.
Our Link exchange services consists of:
- Researching your industry to find related but non-competing sites that would make strong link partners.
- Researching individual web sites for quality and relevancy.
- Developing professional keyword-targeted link text and descriptions targeting your optimized pages.
- Corresponding with approved sites for quality link exchange partnerships.
- Overseeing link exchange, verifying return links, and uploading of approved links to website.
Why Choose Us?
Being a SEO company, we have in depth knowledge of the search engine algorithms and our expertise in search engines helps us to plan proper and successful link exchange campaigns which in turn bring maximum ROI for our clients. We don't believe in quantity but the quality of links for our link building campaigns. We spend 15-20 minutes on each link and only select the links which pass good importance to the web site.
We have done link building for more then 800 web sites to date, and we have all the experience in filtering the high value links for maximum results from the short listed urls we extract. We do go for only the best links to bring maximum ROI for our clients.
How we do it differently:
Some of the points that are considered by our experts for filtering websites for link exchange:
- Page Rank or PR of the Linking Page: PR of the site is most important factor in link exchange. We spend a lot of time in evaluating the PR of the site and determine how much value of importance is passed on to your page.
- Total number of links on a page: There is a direct connection between total number of links on a page and the site PR and we analyze it thoroughly. We also do not hesitate to reject the link if it does not follow our criteria.
- Industry Relevance: Relevance of the linking site is another important factor we consider and we only take industry relevant sites in the beginning of the campaign only so that there is no margin for errors.
- Page Relevance: Getting links from categories which matches industry for the web site is another important factor where we spend time.
- Anchor Text: If client supplies the anchor text then too we do a through research for the other important keywords and suggest client for the most appropriate one.
- Robots.txt file: We verify the robots file for the linking page and we do ask queries if we suspect any site is cheating with the robots file for giving links.
- Dynamic Link Pages: Some sites intentionally create dynamic pages which cannot be crawled by search engines in order to fool sites in link exchange. We are experts in recognizing this type of sites and we don't entertain them in our process of link exchange.
- Java Script Links, Re-Directed Links, link from Frame Sites: We recognize the above links and do not exchange links with them.
- Determining the depth of pages: We evaluate the depth of the directory of the linking page. Deep directories seldom earn high PR. They are also slow in getting indexed. We only go for a certain depth of the directories considering the PR of the sites.